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Canadian Institute of Marketing officially invited to join Asia Pacific Marketing Federation


at the Japan Marketing Association (JMA) conference "New Marketing 2001: toward Creation and Innovation" (Cont'd)

Tuesday's sessions focused on seven areas under two broad categories; "The changes of Social environment and the future of marketing" and "marketing Beyond the Millennium: Exploring New Directions, Roles and Potentials of marketing."

  • Marketing Communications in the New Society
  • Environmental Protection and Green Marketing
  • Asia Pacific Markets - Today and Tomorrow
  • Distribution Revolution and Mega Consumption in the Real Estate Industry
  • Corporate Structure for the 21st Century
  • Towards Tomorrow's Marketing
  • Changes in Consumer's Lifestyles and marketing for Non-Profit Organizations.

The presenters included:

  • Shinji Fukukawa (Dentsu)
  • Cheong Kun Pui (Marketing Institute of Singapore)
  • Roger Jupp (European Marketing Confederation)
  • Alexander Braverman (Russian Association)
  • Hermawan Kartajaya (Indonesian Association)
  • Michael Czinkota (Author and Professor, USA)
  • Oliver Ho (Institute of Marketing Malaysia)
  • Kim Dong Ki (Professor - Korea University)
  • Cho Seo Hwan (Aekyung Industrial)

One of the highlights of the conference was the talk by Cho Seo Hwan from Aekyung Industrial Company. His company's environmental laundry detergent has captured over 10% of the Korean market in under nine months with projections of profits within 18 months. A remarkable achievement for a company selling into a stagnant industry and a country in an economic downturn.

Other highlights included presentations from the New Zealand Post, the City of Chattanooga, the Governor of the Shizuoka Prefecture home of Mt. Fuji, and an individual from the Japanese Ministry of International Trade and Industry.

The final event on the Tuesday, just prior to the close of the conference, was also an historic event. The official announcement was made regarding the formation of the World Marketing Association. This announcement was made by Mr. Donos Lambrinopoulous the outgoing Chair and the Honourary President of the European Marketing Confederation.

In his brief statement he indicated the Association would create by-laws and a code of ethics governing the conduct of the marketing profession world-wide. There will also be a web site developed to support the Association's efforts. In his closing remarks he encouraged cooperation for members through regional and national bodies.

Any member of the Institute interested in obtaining more information on the conference and speakers' presentations should contact Bruce Hoggard in Saskatchewan at (306) 374-6747.

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