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The Seven Deadly Public Speaking Sins And How To Avoid Them (cont'd)


The sixth deadly public speaking sin -- a weak close
Sometimes a speaker doesn't know how to tie up the loose ends, or how to design a powerful conclusion. Your concluding remarks are the most memorable part of your speech. To prove the validity of this point, ask yourself if you would rather have the first word in an argument or the last.

If a weak close is a sin, where is the redemption?

  • What idea do you want the audience to leave with? That's the finish, put it last.
  • Make your last word your best - your last expression creates a lasting impression.
  • Write the conclusion first.
  • Don't thank the audience - they should thank you.
The seventh deadly public speaking sin -- failing to write the speech script
Most professionals and executives are over committed and overwhelmed. They have so many responsibilities and so little time. The smarter a speaker is, the higher the likelihood he or she will try to work from weak notes, improvise, and fake it. The consequences of failing to write a quality speech script: The speaker talks too long on one thing and not long enough on another; key points are omitted; the speaker loses track of the time and the point, gets lost and repeats himself or herself. In the end, although the speaker may be remembered, their speech will be forgotten.

If failing to write the speech script is a sin, where is the redemption?
1. Write down everything you can think of that deals with your topic for 20 minutes. Then, put it away.
2. Review these ideas a day or two later. Add to the list.
3. What's the main point (theme) you want to make?
4. Write your theme sentence on the top of a blank sheet of paper. What ideas from 1 and 2 above relate? Copy these under your theme sentence.
5. What point belongs first? Second? Speech Writer's Rule: Open your speech with the second most important point and close with the most powerful point.
6. Write down examples, evidence and reasoned argument that support each point of the speech. Speech Writer's Rule: No more than three powerful points. All examples should support these points.
7. Write out your speech script from these notes. Speech Writer's Rule: Write the conclusion first.
8. Talk your speech into a tape recorder. Play it back.
9. While listening to your recording, write in any needed changes in your script.
10. Practice three to seven times in front of the mirror. Give it everything you've got.
11. Make any needed changes. Repeat steps 10 and 11 as needed.

There is probably no other skill that will elevate your effectiveness and leadership as much as being able to present yourself, your organization and your ideas with confidence, clarity and credibility. Hell may have been other people for Jean Paul Sartre. Save your audience from a similar fate. If your next speech poses problems, why not let a professional speech writer help you make a lasting impression?

Suzen Fromstein can be reached at: E-mail:[email protected] Telephone: (905) 738-1858 or toll free 1-877-842-6663 (Continental USA and Canada).

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