The ongoing commitment of the Canadian Institute of Marketing/ L’Institut Canadien du Marketing to protect the privacy and confidentiality of your personal information is addressed in this Privacy Policy. Our policy complies with the requirements of The Personal Information Protection and Electronic Documents Act (PIPEDA) enacted in April 2000.

The Canadian Institute of Marketing/ L’Institut Canadien du Marketing will provide specific notice before collecting any of your personal information (details that can identify you as an individual such as your name or address). We will explain what information is being collected and how it will be used. You have the right to decline to have this information collected or transferred for marketing purposes. We collect no personal information about you unless you choose to provide that information to us. We do not use techniques that collect personal information about you without your knowledge. Any personally identifiable data about our customers or web site visitors is stored securely. You can withdraw consent at any time. If we wish to use the information for some other purpose other than the original consent, we would seek consent for the new purpose.

Purpose for Collection of Data
The Canadian Institute of Marketing (CInst.M) is committed to respecting the personal data you supply to us. The information we collect will be reasonable and relevant to the purposes for which they are to be used, and we do our utmost to ensure that such data will be accurate, complete and kept up to date. Data stored on our Web site will be updated by request and checked annually for errors, changes and omissions. Whenever personal data is obtained from you, you will have access to information as to how that data will be used.

The types of personal information collected are:

  • Name
  • Address
  • Email address
  • Phone Numbers
  • Fax Numbers
  • Educational credentials
  • Professional credentials
  • Employment history
  • Reference letters

You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

How We Use Non-Personal Information (Web site)’s operating system may automatically record some general information about your visit such as:

  • The Internet domain for your Internet service provider, such as “” or “” and the IP address of the computer accessing the Web site.
  • The type of browser (such as “Netscape version x or Internet Explorer version x”) you are using.
  • The type of operating system you are using, such as Macintosh, Unix, or Windows.
  • The date and time you visit our site and the web pages that you visit on our site, along with the address of the previous Web site you were visiting, if you linked to us from another Web site.

We use this information for statistical analysis, to help us make our site more useful to visitors. We may disclose this non-personalized information to third parties such as sponsors, clients or advertisers and/or use it for auditing purposes. This tracking system does not record personal information about individuals or link this information to any personal data collected.

We may use “cookies” that identify you as a return visitor. A cookie is a piece of data that a Web site can send to your browser, which may then store the cookie on your hard drive. So, when you come back to visit us again, we can tailor information to suit your individual preferences. The goal is to save you time and provide you with a more meaningful visit and to measure Web site activity. Cookies do not contain any personally identifying information. Browsers such as Microsoft Explorer allow you to disable cookie collection if you wish, or inform you when a cookie is being stored on your hard drive.

Protecting the privacy of the very young is especially important. For that reason, CInst.M never collects or maintains information on our Web site from those we know are under 13, and no part of our Web site is structured to attract anyone under 13.

We do not send unsolicited email. If you add your name to an email subscriber’s list on our Web site, you authorize CInst.M to send you personalized messages from time to time. At no time does CInst.M’s advertisers, partners or third parties have access to your confidential information. You may cancel your subscription to these email messages at any time.

This policy discloses the privacy practices for our Web site. However, our Web site contains links to other sites. Once you link to another site, you are subject to the privacy and security policies of the new site. We encourage you to read the privacy policies of all Web sites you visit, especially if you share any personal information.

Use of Data (why data is required)
(Fellows,Members, Affiliate Members, Graduate Members, Student Members, Affiliated Companies)
Your personal data will enable the CInst.M to keep you updated with relevant information which forms part of your package of membership benefits. Our communications with you may be via post, telephone or email, and may originate from CInst.M officers or staff. Visitors to the CInst.M Web site may receive communications via pages on the site.

We may disclose your details to carefully selected and strictly controlled partners enabling them to provide you with products or services we feel will support your business activities, your career and personal development.

In some cases, student members’ examination grades will be shared with CIM’s Accredited Study Centre (the Chartered Institute of Marketing ‘CIM’ Program at Georgian College, or elsewhere).

CInst.M communications are an integral part of keeping you informed, and may include interesting and relevant business information from third parties that we think might be relevant and interesting.

Your personal information is retained only as long as necessary for the fulfillment of the purposes required by the CInst.M. We do not keep your personal information if it is no longer needed for the purposes required. If communications has ceased with a member for a period of three years, the member’s file will be destroyed. Only the member’s life-long membership number will be stored as an archive.

As a full, associate, graduate, student or affiliated member of the CInst.M, you would always be entitled to opt out of any of the above communications by contacting our General Manager.

We may contact non-members who have provided us with details with additional information regarding CInst.M’s services and membership requirements.

You may choose not to receive CInst.M communications by writing to our General Manager at:
Canadian Institute of Marketing
L’Institut Canadien du Marketing
205 Miller Drive
Halton Hills ( Georgetown) Ontario Canada  L7G 6G4

As a marketing driven organization, we may use the information you provide to assist us with database profiling, aimed at improving the quality of products and services offered to you.

Quality Control
CInst.M uses data for testing purposes to ensure that its IT system for processing that data is working properly.

Security Safeguards
CInst.M respects your data and has taken appropriate technical and organizational measures to ensure we have mitigated against such risks as loss of authorized access, destruction, use, modification or disclosure of data.

Openness Principle
CInst.M has instigated a formal process to manage requests for access to the data we hold about you. However, in the first instance we encourage you to contact our General Manager to discuss and resolve any concerns you may have relating to the use/acquisition of your data. You may wish to continue the process and contact the federal “Policy Commissioner” at [email protected] or contact its toll-free inquiries line, 1-800-282-1376, available during regular business hours across Canada.

In some circumstances, we may be unable to provide you with your personal data if it compromises the confidentiality of a third party (e.g. we are unable to provide candidates with copies of their marked examination scripts. However CInst.M offers a comprehensive examination feedback service (for details contact our General Manager).

Publication of Personal Data
As part of your relationship with CInst.M, we have a policy of transparency with regard to your membership status and academic success. This will include the publication of the names of Canadian Institute of Marketing members both in print and on the CIM Web site, and the publication of the names of successful graduates from the CIM (UK) education program offered in Canada.

CInst.M is committed to the principles of data protection and will carry out its business in the spirit of The Personal Information Protection and Electronic Documents Act. To deliver this, CInst.M has appointed our General Manager and Registrar for the processing of personal data.

Executive Director
Canadian Institute of Marketing
L’Institut Canadien du Marketing
205 Miller Drive
Halton Hills (Georgetown) Ontario Canada  L7G 6G4

December 17, 2003


   © 2009 The Canadian Institute of Marketing