marketing perspectivesCertificate of Registration and the Registered Professional Marketer

The Canadian Institute of Marketing was successful in registering the trade-mark RPM™—the post nominal that identifies a Registered Professional Marketer. In accordance with the provisions of the Trade-marks Act, this trade-mark is subject to renewal every 15 years from the registration date. The trade-mark was registered on May 4, 2009.

On January 1 2007, the Canadian Institute of Marketing introduced the Certificate of Registration (C of R) for professional marketers who wish to practise their profession according to the constitution and by-laws of the Canadian Institute of Marketing. The C of R is not a mandatory requirement for those who hold professional membership in the Institute. Continuing education, however, is mandatory for any professional member who applies for and is granted a C of R. The purpose of the C of R is to provide members of the Institute a designation that informs government and industry that the holder of a C of R is a professional marketer who has very strong academic credentials and at least five years of marketing in a senior role, and who is continuing to upgrade their knowledge of marketing principles, industry issues and ethics in marketing.

Professional members of the Institute who may be working as consultants, heads of marketing departments in government or divisions in industry, professors, and career marketers who want to be known for attaining the highest standard of marketing in Canada and subject to mandatory continuing education under the requirements of a C of R, may find the C of R and RPM designation of great value.

Once the C of R is obtained, holders must have their certificate validated every two years by reporting completion of a mandatory Continuing Professional Development program based on a point system covering four categories of marketing activities. Failure to complete the required program would result in an invalid Certificate of Registration and loss of the RPM designation, but not professional membership (MCInst.M).

Award of the RPM designation is taken very seriously by the Institute, as it is the only designation in Canada that attempts to describe the professional qualifications and capabilities of a practising marketer in the absence of licensing for those who practise marketing.


   © 2009 The Canadian Institute of Marketing