For immediate release
August 12. 2008

Essays provide practical advice and insight on strategically relevant topics

Georgetown, Ontario - The Canadian Institute of Marketing, an organization of professional marketers, celebrated its 25th anniversary with the publication of a collection of 31 of the best essays by members, that have been published in the Institute’s journals and newsletters over the past quarter century.  The 31 articles in Marketing Perspectives, A Collection of Essays By Professional Marketers provide practical advice and insight on strategically relevant marketing topics, from the importance of competitors, effective customer loyalty programs, and a discussion of outsourcing, to self marketing, marketing in the public service sector and marketing in China, among others. “Perspectives authors talk about marketing, and the application of globally - recognized standards, ethics and principles,” says Grant Lee, Executive Director of the Institute. Marketing Perspectives, A Collection of Essays By Professional Marketers can be purchased for $15 plus postage from the Institute’s web site.

About the Canadian Institute of Marketing
The Canadian Institute of Marketing is an organization of professional marketers whose credentials are based upon a strong and lengthy period of education in marketing and/or business management. Professional members hold several years of experience at a senior level (with marketing staff supervision responsibilities), corporate strategic and/or tactical marketing planning positions, or teaching positions in the marketing programs of colleges and universities.
The Institute’s journal, “Marketing Canada” is a publication that promotes its members and professional marketing in Canada. Members are encouraged to publish their academic papers, case studies and articles addressing industry issues.
The Institute Web site, shows Canadian business and governments how to benefit from using the holistic power of marketing, and serves in advancing innovative marketing knowledge and expertise among the membership.
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For further information contact:
Grant Lee, MCInst.M, RPM
Executive Director
Canadian Institute of Marketing
T: 905-877-5369 C: 416-705-5369

   © 2007 The Canadian Institute of Marketing