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CANADIAN INSTITUTE OF MARKETING MARKS SILVER JUBILEE WITH THE PUBLICATION OF BOOK BY MEMBERS
Georgetown, Ontario - The Canadian Institute of Marketing, an organization of professional marketers, celebrated its 25th anniversary with the publication of a collection of 31 of the best essays by members, that have been published in the Institute’s journals and newsletters over the past quarter century. The 31 articles in Marketing Perspectives, A Collection of Essays By Professional Marketers provide practical advice and insight on strategically relevant marketing topics, from the importance of competitors, effective customer loyalty programs, and a discussion of outsourcing, to self marketing, marketing in the public service sector and marketing in China, among others. “Perspectives authors talk about marketing, and the application of globally - recognized standards, ethics and principles,” says Grant Lee, Executive Director of the Institute. Marketing Perspectives, A Collection of Essays By Professional Marketers can be purchased for $15 plus postage from the Institute’s web site.
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